IKEA
Renting in the city can feel like nothing is truly yours. Turning a small apartment into your home is a tough task. IKEA helps by using custom furnishings, and a personal catalog to turn your apartment into a home.
Activation
IKEA paired with Zillow to collect data, and create a custom catalog personalized to new renters apartments. Using the blueprint of the apartment, from the aforementioned data, IKEA customizes options built for you to create a home.
Launch Billboard
Most of the campaign is digitally based. This gives renters who aren’t actively looking online a chance to be a part of it.
Virtual Catalog Extension
Beyond the initial doorstep catalog, renters will also be sent the link to this extension for further customization. The Virtual Catalog is an AR extension that already exists the IKEA app, this is just a way to put that investment in technology to efficient use. Renters get a closer look at how their custom selections fit into their space and style.
Digital/Social
