Wilson QBX Camp

The Wilson QBX Camp is an expansion of the Rivals Camp Series, the largest high school football combine and camp in the nation. Our camp is built around X-Tech in our footballs that tracks athlete’s statistical data. High School athletes can use this to improve their performance on the field and see how they stack up against the competition. This is an elite and rare experience that has become highly sought after.

The naming process

Wilson Sporting Goods and the Rivals Camp Series joined together, leveraging our brand equity and their respect in the grassroots athletics community to create a successful camp. Challenged to create a name and story that generates connection, seamlessly integrates into the previously existing Rivals Camp, and highlights the technology at the center of the camp’s inception; we answered with The Wilson QBX Camp.

I was tasked with name creation for the camp, keeping in mind the the concept behind the camp and the Wilson brand front and center.